
Following are PAME’s main communication and outreach methods:
Reports
- PAME regularly produces reports on projects, ranging from short background papers to policy makers to comprehensive reports on specific issues.
PAME’s website (www.pame.is)
- PAME’s website is comprehensive and contains information on PAME and its projects, and a document library. The website boasts documents from PAME meetings (meeting reports), reports from PAME to the Senior Arctic Officials (SAO Reports), and PAME documents to SAO Ministers. It also includes a news-item section.
- PAME’s website also has “protected areas” where a login username and passwords are needed to access documents, etc.
PAME’s Social media
- YouTube channel – used to upload videos made about specific projects, etc.
- Twitter account - @PAMESecretariat
- Facebook site - PAME
Conferences, events, workshops and general communication
- PAME regularly convenes workshops to contribute to specific projects, including with PAME’s expert groups o Status report to PAME meetings
- Progress and status reports to the Senior Arctic Officials (biannually, fall and spring each year)
- Other Arctic Council meetings/events
- Regular presentations at Arctic-related events, including conferences etc.
- Mailing lists for distribution of products and information
- Contact with general media where appropriate
Arctic Council Communications Strategy
PAME supports and works towards the Arctic Council Communication Strategy, which goals are to:
- Strengthen the Arctic Council brand – reinforce perception of the Council as the preeminent international forum for addressing Arctic issues (relevant
- Provide a “voice” for the Council on issues where it has achieved consensus – position the Council as an opinion leader on important Arctic issues (credible)
- Highlight the many ways the Arctic Council contributes to positive outcomes in the Arctic, notably through the work of its subsidiary bodies (active)
- Generate a positive narrative of international cooperation, sustainable development, and environmental protection that counters the popular but inaccurate narrative of conflict and a “rush to resources” in the Arctic